Gen Z and the Blue Collar Comeback
For years, the “dream job” was thought to be tucked behind your desk in an office. But Gen Z is rewriting that story – choosing trades, skilled labor, and equipment-driven industries as their path forward.
Resume Builder survey found that 42% of Gen Z adults are working in or pursuing blue-collar or skilled trade jobs—even among those with college degrees—citing better long-term security, higher pay, and protection from being replaced by automation (HR Dive).
Adding to this trend, Business Insider reports that concerns over AI replacing white-collar jobs and rising student debt are leading many young workers toward careers in construction, logistics, and other hands-on industries. These careers offer stability, meaningful work, and a tangible sense of accomplishment (Business Insider).
Recent research highlights just how real these concerns are: a Wall Street Journal report covering a Stanford University study found that employment among 22- to 25-year-olds in AI-exposed roles has declined by 13% since the launch of tools like ChatGPT in late 2022. This demonstrates that younger workers are particularly vulnerable to automation, while older workers remain less affected due to experience and non-automatable skills (Wall Street Journal).
Supporting this trend, a survey by Zety shows that 65% of Gen Z workers worry that a college degree may not protect them from AI-driven job loss, and 53% are seriously considering blue-collar or skilled trade careers as a more secure alternative (Zety via CPA Practice Advisor).
What This Means for Equipment-Driven Industries
This generational shift isn’t just cultural, it’s an opportunity for businesses that rely on specialized equipment. From cement mixers and dump trucks to horse trailers and car haulers, companies in construction, logistics, waste management, and agriculture can attract and retain a new wave of workers who value hands-on, meaningful work.
- Recruitment Advantage: Companies can position themselves as modern, supportive employers who offer stability, skill development, and real-world impact, qualities that matter to Gen Z.
- Technology Integration: Incorporating modern tools like telematics, routing software, and safety systems, can make equipment-heavy roles more attractive without compromising business efficiency.
- Long-Term Workforce Resilience: With Gen Z entering trades, businesses have an opportunity to build a more engaged, reliable, and future-ready workforce.
How Trans Lease Helps
At Trans Lease Inc., we understand that reliable equipment is the backbone of every blue-collar business. Whether you need trucks, trailers, or fleet vehicles, our leasing solutions keep your team productive and competitive.
As Gen Z brings new energy and perspective to trades and skilled work. Trans Lease provides financing, flexibility, and support to help businesses grow and thrive in today’s workforce.
